True Heroes Coffee Co. wants participants for its Tough Mudder team in support of the Dustin Sieker Legacy Fund. Above, Calorado Hudkins, founder of True Heroes Coffee.
Photo Courtesy of True Heroes Coffee Co. Ltd. Facebook
True Heroes Coffee Co, a local business that sells coffee for a cause, is putting together a Tough Mudder team and soliciting funds to support paramedic students and mental health.Established in 2017, True Heroes Co. gives at least 10 per cent of its sales to charities and foundations that support first responders and related fields.Kristy Haysey works with Search and Rescue and has helped True Heroes Coffee sell its product for about a year.“Through that, I’ve just decided that I wanted to do the Tough Mudder this year and I thought it’d be a great idea to raise some money for a local charity,” Haysey said. “We were just looking for a local charity or fund that we could give back to in the community and the Dustin Sieker Legacy Fund stood out to us.”Tough Mudder, an endurance event, will feature an eight-to-10 mile loop with 25 obstacles in Whistler, B.C. on June 15. Calorado Hudkins, a county firefighter and founder of True Heroes Coffee, explained how Haysey presented him with this fundraising idea.“When she approached me, this one kind of stuck out because we had worked with Dustin and it was last year when he left his service and we want to remember him by honouring him through this Tough Mudder,” Hudkins said. “He was always a physically fit guy and always fun to be around.”Dustin Sieker was an EMS member in Grande Prairie who committed suicide last March at the age of 36. His friends and family later established the Dustin Sieker Legacy Fund, which offers student awards for advanced care paramedics and contributes to local mental health programs.“I actually worked with the county fire [department] and worked beside Dustin Sieker quite a few times on numerous calls,” Hudkins said. “It’s kind of close to my heart. It’s one of my brothers.”Anyone not interested in participating in Tough Mudder can still donate at the team’s GoFundMe page, “Heroes are Human,” until June 15. As of Thursday, the page has raised $1,005 of its $10,000 goal. True Heroes Coffee also is looking to get sponsors for its Tough Mudder team.“We’re just trying to spread the word on the fundraiser and get this out there,” Haysey said. “Hopefully, we can fill the awesome team.”More information can be found on True Heroes Coffee’s Facebook page or at gofundme.com/heroes-are-human.