An advertising standards body says an advocacy group for dairy farmers decided to pull one of its new ads after a number of people complained it misled the public.
The print ad in question is part of the Dairy Farmers of Canada “Honest. Canadian. Dairy.” campaign.
It pictures a man standing in front of a pasture with the words “There are zero growth hormones in milk produced in Canada. Like, none,” emblazoned on the sky above his head.
A picture of the ad circulated on social media and angered some animal rights activists.
An organizer with Direct Action Everywhere Toronto, an animal rights group, suggested people submit complaints to Ad Standards, a national, not-for-profit advertising self-regulatory body, to say that milk contains a natural growth hormone.
The Dairy Farmers of Canada did not immediately respond to a request for comment.
Ad Standards sent a response to many complainants Tuesday to inform them that it contacted the advertiser for additional information.
The letter reads that the advertiser informed Ad Standards that the ad has been permanently withdrawn
Ad Standards will close its file on the matter as a result of this corrective action.
The Canadian Press