The 1968 tune, Everyday People from Sly and the Family Stone, played over the sound system and was the perfect selection one recent late afternoon to describe the environment.Folks of all ages — a young lad with a soother, teenagers, young professionals and grandparents — patiently, in line. In today’s world such an image was so refreshingly calming. They knew the wait for something so small was certainly worth the wait … however long it took.Nicole Bhar sat, watching the line-up expand. An unmistakable look of pride washed over her face.“We serve joy here,” Bhar said.She’s so right.Bhar, along with her wife Paula Shyb and sister Candyce Morris, opened Kind Ice Cream June 12 on the south side of 76 Avenue and a chip shot east of 96 Street.Located just off an intersection in Ritchie, Kind is clearly more than an ice cream shop.Oh, sure: old-fashioned ice cream — you know, like grandma made on the farm with all the right ingredients — is their signature scoop.But … there’s more.“We wanted to create a community hub where people can come and enjoy an ice cream cone,” said Bhar, who has a bachelors in psychology from MacEwan University.“It’s about making a commitment to take time out of your day to come with someone for an ice cream cone. Or, come by yourself and just people watch. It’s just important to make the commitment.”Smart psychology.The three woman have travelled and were intrigued by other ice cream shops in Canada.Interestingly, one of Kind’s best marketing schemes wasn’t part of the plans. Waffle cones are freshly pressed against the shop’s west wall.“You can smell the cones being made down the block, and, I think that helps bring people in,” said Bhar. “We didn’t even think about that.”Kind has enjoyed much success. In the evenings and weekends, customers line up out of the door, heading west before curling south for up to a block down 76 Street. There have been days, says Bhar, when 1,000 scoops of ice cream have been served.“I don’t think that would happen in our dreams,” said Bhar. “And the times I walk or drive by the store and see people lined up I can’t believe it.”There are plans for the future to sell ice cream on a wholesale basis to restaurants, and opening shops in other communities.And, of course, sharing with local charities.Kind has the three basic flavours — vanilla, chocolate and strawberry — and have put their own touch on each.Their chef Chael MacDonald has created a birthday flavour and mixes a cake into it. Other popular scoops include Cookies and Sour Cream, Camping and Earl Grey.All ice cream is made with local products.“We wanted the name Kind for a number of reasons,” said Bhar. “There are many kinds of ice cream. We hope all kinds of people will enjoy it. But, the most important reason is the best virtue is to be kind.”Especially with an ice cream cone.