Gavin Bendig, left, and Tony Simonka of EverLine Coatings and Services pose for a photo on a 3D Crosswalk they painted at Deerfoot City on Wednesday, July 31, 2019.
Azin Ghaffari / Postmedia Calgary
An eye-catching intersection is debuting at Deerfoot City this week, as crews paint multiple 3D crosswalks outside the northeast shopping centre.The three-way intersection across from the centre’s food lodge is scheduled to be complete Wednesday. The first of the three crosswalks was finished Tuesday and was quickly drawing attention as shoppers stopped to take photos of the optical illusion.Mark Morris, operations manager with Shape Property Management for Deerfoot City, said the company decided the unique crosswalks would be a good way to slow down traffic in that area and to help draw people to the shopping centre to take a look.“The idea is to generate some buzz about what’s happening at Deerfoot City and get people driving by and checking out what we have,” he said.You don’t walk on it and feel dizzy or disoriented.Mark MorrisCameron Aiton, director of sales and marketing with EverLine Coatings and Services, said it takes about eight hours for a crew of two or three people to paint each crosswalk.“It’s a bit more of an art piece than it is a physical labour sort of thing, just getting the dimensions, the measurements, that kind of thing, right and then putting it all together,” Aiton said.To create the three-dimensional optical illusion that the crosswalks are floating above the ground, a perspective point is selected on the road — typically aligned with the driver side of a vehicle on the right-hand side of the road, so the effect is visible for drivers approaching the intersection.“Then we measure and paint out essentially shadows and 3D design that gives you that effect,” Aiton said.Related
He said there has been a lot of positive feedback already, with people stopping to take photos of the work underway.“It’s only been there for a day, but there’s been quite a bit of word of mouth on it already,” he said.Morris said the 3D effect visible when driving up to the crosswalks “is quite remarkable.” The effect isn’t visible for pedestrians crossing the road.“You don’t walk on it and feel dizzy or disoriented,” Morris said. “It’s just like a normal crosswalk essentially.”Last week, the city of Beaumont announced it will launch 3D crosswalks in two locations. Officials indicated Beaumont will become the first municipality in Western Canada to try the unique crosswalks on public roads, joining other Canadian cities including Montreal and Waterloo.