Scott Whetham, Cineplex Enternainment Alberta Operations Executive Director, poses for a photo at Scotiabank Theatre Chinook on Monday, August 12, 2019. Calgary’s new 4DX auditorium at Scotiabank Theatre Chinook celebrates its opening Monday.
Azin Ghaffari / Postmedia
The snow begins to fall as a gust of wind blows by. It’s the dead of winter in Calgary and the conditions have arrived.No, you’re not outside, where you’d be shivering inside your parka as you walk from the Chinook mall parking lot to go see a movie.You’re in the theatre.As of Monday, the Chinook Centre Cineplex is home to Calgary’s first 4DX auditorium, only the second to launch in Canada.The 4DX technology, developed by Seoul-based cinema company CJ 4DPLEX, combines the standard film-watching concept with dozens of special effects that the audience feels around them throughout a movie.From motion-synchronized seats that vibrate like a massage chair, to weather effect simulations made possible by fans mounted in auditorium walls, the experience of the film happens all around the theatre.Not unlike Calgary’s weather, the conditions in the theatre can change in a hurry. Viewers will be able to see and feel wind, fog, rain, lightning, snow and bubbles as they take in a flick, and even smell various scents.“I think just the whole interaction of it all is what makes it a different experience from everything else. Really, it’s about everything that comes into it,” said Scott Whetham, executive director of operations for Cineplex in southern Alberta.“It’s a great enhancement to what’s on screen. It really is just a full experience.”Whetham said the new option, which launched Monday with a screening of Fast & Furious Presents: Hobbs & Shaw, gives guests “different choices,” at the Chinook theatre.“It’s a full, immersive experience,” he said.The theatre seats 120 guests and regular admission tickets cost $21.99 each.The launch comes nearly three years after Cineplex and CJ 4DPLEX opened Canada’s first 4DX auditorium in Toronto.
Movie-goers take in the 4DX experience at Cineplex Cinemas in Toronto on Nov. 3, 2016.
Whetham said that theatre has been popular, selling out consistently since November 2016.Launched in 2009, CJ 4DPLEX has brought the 4DX format to 660 screens across the world, spread throughout 65 countries.Cineplex is now working on a full rollout of the technology across the country, with 13 more on the way starting later this email@example.comOn Twitter: @SammyHudes